Inside BMW: Conversation with Designworks USA CEO, Julia de Bono
Published on September 3, 2024
A Step into BMW Design Creation
Join us as we explore the world of BMW through the eyes of Julia de Bono, CEO of BMW Designworks USA. From childhood inspirations to groundbreaking innovations at BMW, this video is a deep dive into the art and science of car design. Discover how the blend of customer understanding, innovative thinking, and a passion for automobiles drives the future of BMW, leading to the creation of cars that connect with drivers on a profound level.
Interested in BMW concept cars?
Watch our deep dive of the electrification of BMW, exploring the milestone electric vehicles such as the E2 Concept and 2009 Mini E that made BMW EVs what they are today.
Explore more about BMW EVs in our Alternating Currents Exhibit
Alternating Currents: The Fall and Rise of Electric Vehicles.
