Privacy Policy.
Last updated: March 7, 2024
At Petersen Automotive Museum Foundation (“Petersen Automotive Museum,” “PAM,”“we,” “us,” or “our”) we recognize that privacy is important, and we are committed to protecting your right to privacy. This privacy policy (“Privacy Policy”) applies to the website https://www.petersen.org/ (“Website”) and any mobile app (“App”) controlled by PAM (except for any version of the Online Store App, which is governed by its own privacy policy). Please read this Privacy Policy carefully as it provides you with information about our privacy practices, including what information we collect, how this information is used, and with whom this information is shared. By using the Website or App, you agree to the collection and use of information in accordance with this Privacy Policy.
Collecting and Using Your Personal Information
Types of Information Collected
This Privacy Policy describes how we collect and manage personal information, which is any information relating to an identified or identifiable natural person. Personal information does not include aggregated or deidentified information. We collect the following personal information from and about you and in the following ways:
Personal Identifiers. When you fill in forms on our Website or App, we may ask for certain identifying information including your first and last name, email address, telephone number, and/or physical address.
Correspondences. We collect records and copies of your communications with us.
Technical Information. When you use our Website or App, information is automatically collected about the computer, mobile device, or other devices you use to access our Website or App and about how you use our Website or App (“Usage Data”). Usage Data is described in more detail below.
Usage Data
Usage Data is collected automatically when using the Website or App. Usage Data (which may in some cases be personal information) may include your device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website or App that you visited, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access the Website or App by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
We may also collect information that your browser sends whenever you visit our Website or when you access the Website by or through a mobile device.
Tracking Technologies and Cookies
We use cookies and similar technologies to track activity on our Website and App, and store certain information. These technologies may include cookies and web beacons, tags, and scripts to collect and track your use of the Website or App, and to improve and analyze our Website and App. The technologies we use may include:
Cookies or Browser Cookies. A cookie is a small file placed on your device. There are several ways to manage cookies. You can control the use of cookies at the browser level, by instructing your browser to accept cookies, disable cookies or notify you when receiving a new cookie. You will need to do this for each browser and device. Unless you have adjusted your browser setting so that it will refuse cookies, our Website may use cookies. Our mobile App may also use cookies or other, similar technologies. Please note that if you reject all cookies via the cookie consent banner, you may still use our Website and App, but your ability to use some features or areas of our Website and App may be limited.
Web Beacons. Certain sections of our Website and App, and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit PAM, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
Social Media Pixels. Our Website and App may use the third-party pixels. These pixels collect information about the usage of our Website and App and transmits this information to the third parties, such as social media companies, which use this information for advertising and profiling purposes. These pixels allow us to send you personalized advertisements. If you want to adjust how ads are shown to you, you can adjust your social media account settings.
Cookies can be “Persistent” or “Session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while Session cookies are deleted as soon as you close your web browser.
We use both Session and Persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These cookies identify if users have accepted the use of cookies on the
Website.
Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These cookies allow us to remember choices you make when you use the Website, such as remembering your login details or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid your having to re-enter your preferences every time you use the Website.
We use Google Analytics to help analyze how users use the Website. This tool uses cookies to generate information about your use of the Website (including IP address, operating system, browser type, language, and referring website) and to transmit that information to Google. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on Website activity for us. We use these reports to monitor online engagement and improve the Website. Google’s privacy policy is here. You can opt-out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout .
For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.
Use and Sharing of Your Personal Information
The Petersen Automotive Museum may use your personal information for the following purposes:
To provide and maintain our Website and App, including to monitor the usage of our Website and App.
To manage your account: to manage your registration as a user of the Website or App. The personal information you provide can give you access to different functionalities of the Website and App that are available to you as a registered user.
For the performance of a contract: the development, compliance and undertaking of a contract for the purchase of products, items, or services or of any other contract with us through the Website and App.
To contact you: To contact you by email, telephone, SMS, or other forms of electronic communication, such as a mobile applications push notifications.
To provide you with news, updates, special offers, and information about events.
To manage your inquiries and requests: To attend, manage, and respond to your inquiries and requests.
For other purposes: We may use your personal information for other purposes, such as data analysis, identifying usage trends, advertising, marketing, determining the effectiveness of our promotional campaigns and to evaluate and improve our Website and App, products, services, advertising and marketing, and to personalize your experience on the Website and App.
We may share your personal information in the following situations:
With service providers: We may share your personal information with service providers, such as shipping companies, credit card processors, and analytics companies.
For business transfers: We may share your personal information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website and App users is among the assets transferred.
With affiliates: We may share your personal information with our affiliates, which include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
With business partners: We may share your personal information with our business partners to offer you certain products, services, or promotions.
With other users: when you share personal information or otherwise interact in the public areas of our Website with other users, such personal information may be viewed by all users and may be publicly distributed outside.
When we believe reasonably necessary: We may disclose your personal information in the good faith belief that such action is necessary to comply with a legal obligation; protect and defend our rights or property, or the rights or property of others; prevent or investigate possible wrongdoing in connection with the
Website; protect the personal safety of Website users or the public; and to protect against legal liability.
Where required by law: Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
As allowed by law or with your consent: We may disclose your personal information for any other purpose with your consent.
Retention of Your Personal Information
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your personal information to comply with applicable laws), resolve disputes, and enforce our legal agreements, terms of use, and policies. We will also retain Usage Data for analysis purposes. We generally retain this information for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Website and App, or we are legally obligated to retain this data for longer time periods.
Transfer of Your Personal Information
If you choose to provide us with personal information, it may be stored in the United States and other countries. PAM may transfer that information across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting the Website or using the App from the European Union (“EU”), the European Economic Area (“EEA”), the United Kingdom (“UK”), Switzerland, or other regions with laws governing personal information collection and use, please note that your personal information is transferred to the United States and may be transferred to other jurisdictions. The United States does not, and these other jurisdictions may not, have the same data protection laws as the EU, EEA, UK, and Switzerland and may not afford many of the rights conferred upon data subjects in these jurisdictions. You acknowledge you understand that by providing your personal information: (i) your personal information will be used for the uses identified above in accordance with this Privacy Policy; and (ii) your personal information will be transferred to the United States and other jurisdictions as indicated above.
Opt-Out of Marketing Communications, Your Rights, and How We Respond to “Do Not Track” Signals
Opting Out of Marketing Communications: We may communicate with users to deliver news and information, including information about any events or offers, and marketing communications. We do provide you with the opportunity to opt out of email marketing communications by clicking the “unsubscribe” link within the text of the email or by contacting us at info@petersen.org . We will process your request to unsubscribe as required by law, but please be aware that in some circumstances, you may receive a few more messages from us before the unsubscribe is processed. If you opt-out of email marketing from us, you may still receive transactional or relationship emails from us (suchas receipts for purchases and emails regarding your account). California “Shine the Light” Law: California Civil Code Section 1798.83 permits visitors to the Website and App who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not provide your personal information to third parties for their marketing purposes.
Nevada Disclosure: Residents of Nevada have the right to opt out of the sale of certain personal information to third parties. We currently do not sell your personal information as defined by Nevada law.
Do Not Track Signals: At this time, our Website and App do not recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.
Security of Your Personal Information
The security of your personal information is important to us. We have implemented reasonable measures to protect against unauthorized access to and unlawful interception or processing of personal information that we store and control. That said, please understand that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Consequently, we cannot ensure or warrant the security of any personal information you transmit to us and you understand that any personal information that you transfer to us is done at your own risk. If we learn of a security system breach, we may post a notice via the Website and App and/or attempt to notify you so that you can take appropriate protective steps. By using the Website or App or providing personal information to us, you agree that we can communicate with you regarding security, privacy, and administrative issues relating to your use of the Website and/or App.
Disclaimer Regarding Video Content
The Website and App may contain video content, audiovisual content, or content of a like nature (collectively, “Video Content”). Video Content is provided for the purpose of enhancing the user experience on the Website and App and is, therefore, provided in connection with Petersen’s non-profit activities related to automotive history. Petersen is not in the business of renting, selling, or delivering Video Content in a commercial manner. By using the Website and App, you agree that Petersen is not a “video tape service provider” as defined in the Video Privacy Protection Act (“VPPA”), 18 U.S.C.A. § 2710.
Children’s Privacy
Our Website and App are not directed to anyone under the age of 16. We do not knowingly collect personal information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from anyone under the age of 16 without verification of parental consent, we take steps toremove that information from our servers.
Links to Other Websites
Our Website and App may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s website. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.
Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Website and App, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about our privacy practices or this Privacy Policy, you can contact us:
By email: info@petersen.org
By phone number: 323-930-2277