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The Road to Pebble Rally 2024


  • Petersen Automotive Museum 6060 Wilshire Blvd Los Angeles, CA 90036 (map)

Get Tickets

Team (2 People) - $15,000

Hotels, dining, and daily activities, such as collection tours and more, are included in the price. Flights are not included. Itinerary is subject to changes.

Tickets are non-refundable. If an error has occurred, please contact us at marketingteam@petersen.org to resolve any issues.


2024 Road to Pebble Rally

Join the most exclusive rally during Monterey Car Week!

The 7-day experience begins in Malibu, California and winds its way up the coast, navigating some of the best driving roads that California has to offer. On the journey up to Carmel, the rally will stop at private collections rarely seen by the public.

During Monterey Car week, guests will receive access to all of the major Car Week events including Quail, the Rolex Monterey Motorsports Reunion, and the Pebble Beach Concours d' Elegance. In addition to the main events, guests will have the ability to watch all of the big auctions and receive hospitality at various museum partnered locations.

Run of Show:

Rally Meeting Point: Breakfast at a private collection in Malibu with the Petersen Automotive Museum.

Day 1, Day 2: Private and exclusive collection tours in Malibu, Santa Barbara, and Pismo Beach, as well as scenic drives through canyons and countryside. These first two days are best described as the all-access pass to some of the most jaw-dropping collections in the United States, matched only by the routes we’ll be taking.

Day 3: Rally to Carmel-by-the-Sea, check in to hotel and shuttled to dinner at an elegant and top-tier restaurant, coveted in Carmel by residents and visitors alike. We’ll have the opportunity for a rest from the drive, before the festivities of the Monterey Car Week begin.

Day 4: With unfiltered access to private and scenic venues, with hospitality by automotive manufacturers, we’re celebrating the start of Monterey Car Week the right way. Highlights include breakfast with Porsche, an opportunity to attend the Broad Arrow Auctions, and an exclusive industry dinner celebrating 120 years of Hispano-Suiza.

Day 5: Day five is highlighted with our visit to Quail - A Motorsports Gathering. A Peninsula-hosted gathering with brands such as Porsche, Rolls-Royce, Bugatti, and many other illustrious car manufacturers. See new prototypes and concept cars, record-holding hypercars and supercars, as well as many one-of-one classic and vintage cars and restomods.

Day 6: Want to see rare historic collections actually drive? Then look forward to Saturday, where we’ll be heading out to WeatherTech Raceway Laguna Seca to watch the Historics racing event. Spectate as the most prestigious cars race each other on this iconic circuit and mingle with industry experts on how these cars are kept in such brilliant condition.

Day 7: The Grand Finale, the Pebble Beach Concours D’Elegance. The most coveted car show in the world, it begins with the optional Dawn Patrol at 5:30AM, where we uphold the Pebble Beach Concours D’Elegance tradition of the race to be first on the lawn of Pebble Beach. After the breathtaking sunrise, we convene at 10:30AM for a VIP breakfast, where we’ll then immerse ourselves in the mystique of the Pebble Beach Concours D’Elegance.

Check out our full rally itinerary at this link.

Tickets Include:

Lodging for 7 days and 6 nights

Exclusive access to rarely-seen private collections

Access to the Quail: A Motorsport Gathering

Access to the Rolex Monterey Motorsports Reunion

Access to the Pebble Beach Concours D’Elegance

Partner hospitality during Monterey Car Week

Access to auctions during Monterey Car Week


Questions about the Event?

Please don’t hesitate to contact marketingteam@petersen.org for questions about this once-in-a-lifetime experience.

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