Driving Automotive
Museums Forward

About the 2025 NAAM Conference @ The Petersen

Automobiles are more than just transportation—they are vital cultural artifacts, rich with stories and worthy of preservation and interpretation. Despite their century-long role in shaping society, many prestigious institutions struggle to determine which vehicles to collect or how to present them. Recognizing their importance, UNESCO now includes select automobiles as Heritage Objects.

The National Association of Automobile Museums (NAAM) champions academic and professional excellence in automotive museum practices, guiding members to uphold the highest standards while elevating public appreciation for these unique cultural institutions.

TICKETS

ARE GONE

For questions or more information, please email info@petersen.org

Hotels

6399 Wilshire Blvd., Los Angeles, CA 90048

$301.30/night (taxes/fees included)
Room Rate ends March 11th, 2025

AC Hotel by Marriott BV

6317 Wilshire Blvd., Los Angeles, CA 90048

$327.73/night (taxes/fees included)
Room Rate ends March 11th, 2025

Hotel Wilshire | A Kimpton Hotel

8435 Beverly Blvd., Los Angeles, CA 90048

$215.84/night (taxes/fees included)
Room Rate ends March 11th, 2025

Elan Hotel

Your Conference Schedule

  • Join us at 6:00 PM for an engaging welcome reception to kick off the 2025 NAAM Conference! Connect with the Petersen team, network with museum professionals from across the country, and set the tone for an inspiring conference experience. Complimentary shuttle service will be provided to select hotels from 8 PM - 9 PM.

  • Start your day with a continental breakfast at 8:00 AM, followed by a warm welcome from NAAM and PAM representatives. The morning continues with engaging activities, including a SONAX demonstration and an exclusive vault tour, with opportunities for unguided exploration of the museum.

    After lunch at 11:45 AM, dive into insightful sessions:

    • Session 1 (1:00 PM) - Outside the Gearbox: Explore innovative ways to attract new audiences through collaborative and authentic interpretation.

    • Session 2 (2:15 PM) - Balancing Conservation & Restoration: Discover strategies for balancing conservation and restoration in automotive artifact care.

    • Session 3 (3:30 PM) - Introduction to Special Collections and Archives Care: Learn best practices for managing special collections and archives.

    Wrap up the day by boarding shuttles to select hotels at 4:45 PM. Enjoy a free evening to explore local dining options on your own.

  • Join us at 8:00 AM for a delightful breakfast featuring local bagels, followed by an engaging presentation: The Platonic Ideal of a Sports Car: James Bond’s Aston Martin DB5.

    At 9:00 AM, board the shuttles for an exciting field trip to explore remarkable collections in the area. Enjoy lunch at a unique and special location we’re thrilled to reveal. Afterward, continue the adventure with an additional field trip tour.

    At 4:45 PM, complimentary shuttles will return you to your hotel.

  • Start the day with a continental breakfast at 8:00 AM before diving into a variety of engaging sessions and activities:

    • 9:00 AM: Choose between a hands-on workshop on dynamic educational programming, a guided Library & Archives tour, or a photography demonstration.

    • 10:30 AM: Explore the role of AI in transforming automotive museums or take an additional Library & Archives tour.

    • 11:45 AM: Attend a session on education in museums, tour the Library & Archives, or participate in a photography demonstration.

    Enjoy lunch at 12:30 PM, which includes the NAAM Annual Meeting.

    • 1:30 PM: Discover strategies for branding, social media, and enhancing guest experiences, or opt for a Library & Archives tour.

    • 2:30 PM: Dive into practical preservation insights with Why Didn’t I Take Care of That?

    • 3:15 PM: Join an open discussion led by our very own, Chief Historian - Leslie Kendall.

    At 4:00 PM, board shuttles back to the hotels. Later, at 5:30 PM, shuttles will take you to PAM for a memorable evening featuring a reception, the NAAMY Awards presentation, and a farewell dinner. Return shuttles to hotels will be available afterward.

  • Start your day at 8:00 AM with a delicious bagel breakfast. Conference attendees are also invited to enjoy the Ken Block Cruise-In — simply present your conference badge for access.

    At 9:00 AM, board the coach for an exciting museums and exclusive collections tours within Orange County

    Wrap up the day's adventure by boarding shuttles back to the museum and select hotels.

Speaker Bios

Coming Soon!

*Events & Speakers are subject to change without notice.

Thank You to our 2025 NAAM Conference Partners

Join as an individual, organization or as a museum to the National Association of Automobile Museums!

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Current Exhibits

Experience over 450 vehicles available at the Petersen Museum, from Modern to Classic we have something for everyone.

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