Get Tickets
Deposit - $10,000 ($40,000 Full Price)
Hold your spot for the Italy Rally in 2025. Must be paid in full before the start of the rally event. Non-refundable.
Rally Ticket - $40,000 per Team (2 People)
Hotels, dining, and daily activities, such as collection tours and more, are included in the price. Rally vehicles are provided. Flights are not included. Itinerary is subject to changes.
Rally tickets are non-refundable. Itinerary may be subject to change. For any questions or concerns, please don’t hesitate to reach out to ksaville@petersen.org.
The Petersen International Rally
The Petersen Automotive Museum will have its second International Rally, which takes place in some of Europe’s most coveted automotive destinations, providing a one-of-a-kind experience to an intimate group of participants. The International Rally starts in the South of France and ends in Italy: ten days of highly curated experiences and exclusive access to the very best of the European landmarks, factories, private collections, art and culinary experiences.
The rally will travel through Turin, Tuscany, from Monte Carlo and the Italian Motor Valley, ending at the iconic Concorso d’Eleganza in Villa d’Este.
Event Itinerary
Day 1 - Monaco
As guests descend upon the picturesque landscape of the French Riviera, their journey begins with a seamless transition from the azure skies to the welcoming embrace of Nice Airport, nestled closest to the legendary principality of Monaco. From there, a chauffeured transfer awaits, whisking them away to the opulent splendor of the illustrious Hotel de Paris, a beacon of elegance and refinement perfectly nestled within the heart of Monaco. Set against a backdrop of Mediterranean allure, this prestigious abode serves as an exquisite sanctuary, offering unrivaled access to the enchanting delights that Monaco has to offer.
Day Two - Monaco
Experience the epitome of luxury as we explore Monaco's prestigious private car collections in the morning. Then, brace yourself for a spirited drive along the iconic Rally de Monte Carlo route through the picturesque Route Napoléon. We'll conclude the day with a sumptuous dinner, offering breathtaking views of the French Riviera.
Day Three - Monaco
A perfect day in the waters of the Monaco Riviera onboard of a yacht which will take the group to the islands facing Cannes for an incredible, relaxing day made even more special by gourmet food and memorable entertainment. For those who don’t wish to spend the day at sea, an optional visit to the fascinating Villa Ephrussi de Rothschild will be arranged. The Hotel De Paris also offers a wonderful spa to spend a few hours to regenerate before the adventure continues to Turin, the following day.
Day Four - Monaco to Turin
Heading out of Monaco and North towards the beautiful Langhe hills and wine region that surround the city of Torino, we’ll be pointing towards a landmark of the Italian automotive culture: the city which hosts several car manufactures and world-class artisan coach builders. After a stop at an incredible and extremely private collection, the rally will continue towards the city, where we will have access to very special venues and a delightful dinner at the world-renown La Pista, on the top the Lingotto historic racetrack. The group will then spend the night in the city center of Turin at Principi di Piemonte.
Day Five - Turin to Portofino and Florence
Day five is a free day for you to enjoy the beautiful city of Turin at your own pace! There’s plenty to see and do, and we’ve put together a number of recommendations to help you make the most of your time here.
Day Six - Florence
The small towns and incredible sights that Florence offer are unparalleled: we’ll start the day with an unforgettable collection tour led by a star designer followed by lunch at Dai Gemelli in Portofino. We’ll begin the drive down to Florence, arriving at our hotel where we’ll be spending the next three nights.
Day 7 - Motor Valley
Explore Florence in this relaxing, self paced day! Visit local art museums, such as the Uffizi Gallery or the Accademia Gallery, home to Michelangelo’s David. Try local cafes and cuisines, or partake in our spirited driving route to explore the scenery and breathtaking landscape of Tuscany!
Day 8 - Motor Valley
Today is all about cars! We’ll be doing a factory tour, followed by an elegant lunch and collection tours afterwards. Dinner will be served at a private collection, before we return back to Florence for the night.
Day 9 - Lago Maggiore
We’ll be making our way to Lago Maggiore, and on our way we’ll be making a stop in Milano for lunch at a private collection. Explore some of the finest Italian cuisine along the finest cars Milano has to offer, before making our way down to Lago Maggiore where we’ll be staying for two nights.
Day 10 - Villa d’Este
As a grand finale for our Road to Eccellenza Rally, we will be traveling from our Hotel to Villa d’Este, where we will conclude with an unforgettable experience at the Concorso d’Eleganza Villa d’Este. Since 1929, Villa d’Este has attracted the most iconic and valuable cars to have ever existed. The glamorous concourse takes place in a 1568 lakefront villa. The exquisite historic cars taking part in the international field of contestants create an incomparable atmosphere in the environs of Villa d’Este, making a truly unique experience in the hearts of any car enthusiast.
Questions about the Event? Inquire below for the full rally schedule.
Please don’t hesitate to contact ksaville@petersen.org for questions about this one-in-a-lifetime experience.