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4x4 Off-Road Adventure Rally to King of the Hammers - Powered by Optima Batteries


  • Petersen Automotive Museum 6060 Wilshire Blvd Los Angeles, CA 90036 (map)

Get Tickets

Team (1 car, 2 Participants) - $2,300

Ticket price includes accommodation, daily meals and activities throughout the rally, and King of the Hammers tickets for two. Participant vehicle must be 4 x 4.

Solo Participant - $1,500

Ticket price includes accommodation, daily meals and activities throughout the rally, and a King of the Hammers ticket. Participant vehicle must be 4 x 4.

This is an 18+ Rally. Children and Pets are not permitted.

Tickets are non-refundable. If an error has occurred, please contact us at marketingteam@petersen.org to resolve any issues.


About the Event

2025 4x4 Off-Road Rally Adventure to King of the Hammers - Powered by Optima Batteries

Get ready to hit the dirt and fuel your adrenaline as we rally together for an incredible experience to King of the Hammers, the ultimate extreme off-road event. Join us for an all-inclusive weekend adventure featuring off-road trails, accommodations in the desert, hospitality at the Optima Oasis, and exclusive access to all the best that this iconic race and event has to offer.

Here’s what’s in store:
Kick off the weekend on Friday with lunch in the charming town of Joshua Tree before we hit the scenic trails of California’s desert for some guided off-roading fun. Cap the day with a relaxing stay at a very unique hotel and a delicious off-site dinner.

On Saturday, we’ll rally together to enjoy VIP treatment and all-access to Hammertown, exclusive access to the Optima Oasis Hospitality area, complete with prime entertainment and complimentary lunch and dinner.

In the afternoon we will tour some of the iconic rock obstacles that have become staples of the King of the Hammers racecourse. King of the Hammers will entertain us with heart pounding moments, one of a kind competition vehicles, drivers with no fear and lots unforgettable sights. After the race, dinner will be served and we’ll be returning to our accommodations for the night.

Sunday is all about the grand finale: experience the Unlimited Race up close or explore optional activities at your own pace. Food is on us for the afternoon, and you’re free to head home whenever you’re ready.

This isn’t just a trip—it’s an unforgettable adventure for you and your 4x4! Reserve your spot now for an epic weekend of rugged roads, breathtaking scenery, and unmatched off-road action.


The OPTIMA Oasis powered by Clarios at is a private event catering to VIPs, Industry professionals, media and key influencers that takes place during the 2025 King of the Hammers competition.

The OPTIMA Oasis is within the King of the Hammer’s event area, yet on private land with 24/7 security and full amenities, including high-end restroom trailers, showers and WIFI. The OPTIMA Oasis will offer a VIP RV park, helipad, entertainment tent and exclusive 24/7 free EV fast-charging. Throughout the week OASIS visitors will have an opportunity to rub elbows with industry icons, camp, eat, experience live entertainment, and genuinely relax a little. Join us and experience off-road passion direct from icons and influencers who have helped to shaped the industry.

The OPTIMA OASIS is a private VIP hospitality and staging destination located adjacent to all King of the Hammers activities and Johnson Valley attractions.

The OPTIMA OASIS:

• Ten (10) acres of secure OASIS property

• Powered by 100% clean (solar and hydrogen) renewable energy

• EV charging stations powered by clean solar and hydrogen

• 70’ x 120’ hospitality tent and flooring

• VIP motorhome corral

• VIP bathrooms and shower facilities

• VIP trail access to/from Hammertown

• Access to OPTIMA VIP parking inside Hammertown

• OPTIMA experiential trailer and mainstage (LED screen/sound systems) will provide entertainment, activity registration, seminars, and social needs.

• Daily entertainment for OASIS residents (e.g., Live music, karaoke, food, games, and celebrity meet-and-greets)

• Large firepit for evening gatherings and storytelling

Contact | More Info

Have questions about the event? Please email us at lbondesan@petersen.org or ksaville@petersen.org for more information! Learn more about the event on our gamma page.


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