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THE PORSCHE EFFECT

IN THE MULLIN FAMILY GRAND SALON

EXHIBIT SUPPORTED BY

Out of the rubble of World War II, Porsche emerged to de ne the priorities of a new generation of sports car enthusiasts. How did this marque become a recognizable symbol of postwar af uence and an iconic producer of luxury vehicles? The Porsche Effect will answer these questions by exploring the history and signi cance behind the brand’s distinctive design, engineering, advertising, partnerships, and its enviable record of racing triumphs. The exhibit will encompass ve thematic sections, each of which will contain a combination of automobiles, artifacts, archival material, lm footage, and visual reproductions. Sections will include Elements of Style; Zuffenhausen and Beyond; Extended Families; Innovation through Competition; and Word / Image / Object.

Elements of Style will address “what makes a Porsche a Porsche” by tracing how the cars’ ideal proportions, rst established by Ferdinand Porsche and Erwin Komenda in 1948, have developed into an aesthetic archetype that illustrates “the Porsche Effect.” The Zuffenhausen and Beyond section will explore the crucial transatlantic relationship between Porsche manufacturing in Germany and the American market, illustrating the all-important role of Los Angeles in the Porsche story. Extended Families will illustrate both the international family of Porsche owners and the families of the Porsche owners themselves. Innovation through Competition relates the ways in which Porsche’s impressive racing success was driven by engineering innovation. Finally, the Word / Image / Object space will reveal how the Porsche phenomenon has resulted in a recognizable style that has permeated their marketing and non-automobile products, in uencing pop culture and mass media in the process.

Open February 2018 – January 2019

ADDITIONAL SUPPORT PROVIDED BY

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