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For the past half century, no other automotive movement has been more closely associated with the Latino community than lowriding. While the Petersen Automotive Museum presented an exhibition on lowriding in 2000, gradual changes in the lowriding demographic prompted us to take a second look.

The second display built upon the groundwork laid during the first Petersen Museum lowrider exhibition by using the museum as a neutral venue for breaking down negative stereotypes, presenting cross-cultural sharing and exposing the art of lowriders and the pursuit of lowriding to a larger public. It targeted one of the most elusive museum audience populations: adolescent male youth.